ll about YOU by Crocs After great success with Crocs footwear, Crocs recognized a hole in women s fashion shoes the lack of comfortable yet fashionable shoes. Crocs footwear is known all over the world for having one of the most comfortable shoes in the market, so why not bring the same technology and comfort to women s high heeled shoes? In June, 2007 Crocs Inc. introduced YOU by Crocs shoes for women the intersection of fashion and comfort. YOU by Crocs shoes are committed to finding ways to keep women looking great, but feeling even better. Their mission is to create a new shoe and boot experience where both comfort and fashion are inseparable. They want women to identify with YOU by Crocs shoes as well as YOU by Crocs boots and make them a key item in their wardrobe and daily life. YOU by Crocs cares about your wellbeing providing cushion with every step, while helping you walk with confidence knowing you look great, and can seamlessly transition from day to night. It s all about a unique practicality the intersection of fashion and comfort. You are the reason they developed YOU by Crocs shoes and YOU by Crocs boots and the reason they named their shoes and boots YOU because it s all about you.