illiam Rast denim was created by Best friends and business partners, Justin Timberlake and Trace Ayala. William Rast denim captures the soul of authentic Southern heritage, married it with the edge of contemporary Hollywood and delivered a luxury fashion men s and women s collection that is the talk of the town. Launched in 2005, the William Rast name was created by using William from Justin Timberlake s grandfather and Rast is Trace Ayala s grandfather s last name. The William Rast denim collection features dynamic denim detailing with a fabulous fit for men and women. The William Rast denim styles can be worn dressed up or down. True to their original designs and their own distinctive style this denim collection has a strong emphasis on comfort, fabric and washes. There are flattering fits for both men and women with styles designed around silhouettes that emphasize the intricate structure of clothing paralleled with modern trends. In addition to the flattering fit, the unique stitching on the women s denim is strategically designed to create a slimming fit and men can easily feel stylish while remaining comfortable in vintage trousers.