anyo Precision Craftsmanship To Be Proud Of The World Over Founded in 1947 by Toshio Iue, Sanyo first produced bicycle generator lamps for Allied Forces in post WWII Japan. Iue faced a life of adversity and poverty as a child and these hardships readied him for the competitive world of business. These humble beginnings have been incorporated into Sanyo s core philosophies and are a driving force for the company. Iue was a trailblazer with his business mindset and he knew that his company would eventually participate in the global economy - the name Sanyo means three oceans . Today, Sanyo is a multinational corporation and a major player in the consumer electronics industry. From digital cameras and digital camcorders to appliances and TVs, Sanyo is a dominant force in the world-wide electronics market. This dominance can be attributed to Sanyo s management philosophy. Sanyo seeks to be like the sun, shich shines upon all alike, regardless of race, creed, religion or difference in wealth. Sanyo aims to be three things lively, indispensable and warm. Similar to Zappos, Sanyo is also completely dedicated to the customer. The company s ethical code outlines this dedication in the first two parts of its principle of conduct work with integrity and create trust through quality craftsmanship. Sanyo is able to create quality products and garner the public s trust through intense research and development. Sanyo R&D strives for constant innovations through a focus on three business fields Clean Energy, Multimedia and Total Lifestyle Solutions. Soft energy and better human interfacing with electronics are included in this focus and can be witnessed in Sanyo s current line of products. Easy-to-use menus on Sanyo digital cameras and a long battery life are all results of strenuous R&D and a dedication to improving the customer s experience.