amsung World s Best Since its founding in 1938, Samsung has operated under the mission statement Economic contribution to the nation, priority to human resources and pursuit of rationalism. These statements have developed and changed through the years along with the Samsung Group. Samsung s management philosophy embodies this mission statement management s main goal is to contribute directly to world prosperity through talent, creativity and dedication. Samsung believes that its contribution to the world depends on how well its company is managed. Samsung sees every change as an opportunity to grow and flourish and that mentality is why the company has achieved world-wide success in the highly competitive consumer electronics industry. Reaching the top 10 in US patents for four consecutive years, Samsung has over 13,000 researchers representing a $1.7 billion investment in Research and Development. This R&D investment has paid off in the form of high-quality Samsung digital cameras, camcorders, laptops and various other products. Dedication to R&D has helped Samsung build an extremely positive brand image and high consumer loyalty to the brand. Today, the vision of Samsung Electronics is to lead the digital convergence revolution . This vision is carried out through Samsung s efforts to make the company a Digital-Ε Company . A two-prong approach is taken by Samsung to achieve this goal create quality digital products such as digital camcorders, cameras, TVs and laptops and digitally integrate the entire company. Digital integration throughout the company is about bringing R&D, marketing partnerships and customers together through technology. Samsung is at the forefront of the digital revolution and the company will continue to be the world's best for years to come.