idely recognized for her eclectic personal style and natural elegance, Gwen Stefani created L.A.M.B. clothing , an acronym for Love Angel Music Baby, out of her love of design. I just wanted to make clothes I would really want and things that would represent me . The clothing line was launched in 2003 and based on the success of the line it was only natural to add L.A.M.B. shoes and L.A.M.B. watches. Gwen Stefani, the Grammy winning musician, actress and style icon, serves as Creative Director for L.A.M.B. and oversees every stitch and intricate detail of the products, working closely with the Royal Elastics design team. Attention to details and a made with love philosophy drive this collection. L.A.M.B. clothing, L.A.M.B. shoes and L.A.M.B. watches are loaded with surprises and luxurious accents. L.A.M.B. s must-have status in shoes and watches includes influences from a variety of cultures including Guatemalan, Japanese, Indian and Jamaican styles and all made from the finest imported Italian leathers. Largely centered around Gwen Stefani's admiration for the adventurous and fun fashion sense of the Harajuku Girls, the club kids of Tokyo s Harajuku Street, which Stefani first visited in 1996, Harajuku Lovers is a novelty line starring the Stefani-created anime characters called Love, Angel, Music and Baby. Far more innovative, fan-friendly and appealing than what usually accompanies an artist's album or tour, all Harajuku Lovers product features lyrically-rooted original artwork Stefani created or commissioned for Love. Angel. Music. Baby. Harajuku Lovers brings together visual elements related to the music with product that fans can use and wear. Gwen grew up in Anaheim California as a thrift store junkie, always designing and making her own clothes. For the past eighteen years she created her tour and performance outfits. Gwen is a Grammy winning singer and actress that now resides in Beverly Hills with husband Gavin Rossdale and son Kingston. Gwen is hands-on and fully involved in every step of the design process.