n 1916, Keds was introduced as the first national athletic and lifestyle footwear brand. It all started with the simple canvas shoe, which at that time was called a sneaker. The term 'sneaker' was invented by the Keds advertising agency because the rubber soles made the shoes so quiet. Since the beginning, Keds has created shoes that are classic, stylish and offer authentic characteristics. Committed to creating quality footwear, all Keds shoes are made using durable canvas or leather, soft padded insoles and durable outsoles. Nanette Lepore and Keds joined forces to bring a collection of shoes that are sophisticated, fun and fresh. Nanette Lepore for Keds has taken the traditional Keds philosophy and added vibrant materials and bold patterns to create a look that is edgy and modern. Keds Kids has a commitment to creating the safest and best performing kids products. Keds Kids shoes are rigorously tested for comfort, durability and fit. You can purchase a pair of Keds Kids shoes and know that you are doing something good for your child. Leading actresses, athletes and style icons throughout the years have worn Keds shoes. Today, Mischa Barton continues this trend as the spokesmodel for Keds. Keds shoes has a myriad of styles from the classic champion sneaker and vintage inspired distressed slip-ons to ballet flats and sportier sneakers. Keds shoes have stood the test-of-time and the future will continue to bring fashionable styles combined with innovative advancements in performance and materials.