ased in England s last Wilderness, the North Pennines, Inov8 is a British company that s passionate about the specialist off-road running products they make. Inov8 is committed to providing you with functional, lightweight products that will enhance your performance and enjoyment. If they cannot innovate, they don't do it. All of Inov8 s products are extensively tested by enthusiasts and elite international athletes to guarantee they perform like they say. Their whole design development process centers on optimizing the end user's performance. The uppers if Inov8 shoes are extremely functional with mesh in the forepart and tongues for maximum breathability. This creates a good climate that helps you run at your best. When you run through water and the shoe gets soaked, it creates a pumping action that expels the water from the shoe allowing it to dry quickly. The lace webbing is positioned allowing a secure foothold without altering the natural alignment of the metatarsals. The back of their shoes are cleanly cut which allows your Achilles tendon to experience high levels of comfort and minimum restriction- particularly when running down hill. The Inov8 team is made up of experts with proven track records in the footwear fields of sports, mountaineering, marine, outdoor and industrial design and development. This linked with a strong bio-mechanics input, coupled with a test team of elite athletes in the mountain sport environment gives Inov8 the creative culture for next generation products.