CCO's roots in defying convention run deep. 40 years ago in the small southern Jutland town of Bredebro, Denmark, Karl Toosbuy pioneered a revolution in footwear, choosing comfort over conformity. Tired of having his feet mold to his shoes, he charged that the foot should lead the shoe. A new type of footwear was born. ECCO began as a response to uncompromising footwear. More than 40 years ago in the small southern Jutland town of Bredebro, Denmark, Karl Toosbuy pioneered a revolution in footwear, choosing comfort over conformity. Tired of having his feet mold to his shoes, he charged that the foot should lead the shoe. A new type of footwear was born in ECCO shoes, crafted both by hand and by heart. ECCO Kids doesn't compromise. Comfort, flexibility, Scandinavian design, and thriving innovation lead the way, shaping how we build shoes for men, women, and children. Quality and craftsmanship make ECCO kids shoes famous and create loyal fans who prize their comfort and value. Choose ECCO Kids and, like many, you may never choose to wear any other shoe. If you want a comfortable shoe that does not compromise with trends, time, or comfort, then ECCO Kids is the right choice.