rin Murphy, founder of Baby Lulu, had a childhood passion for design and sewing became a dream of creating beautiful, timeless girls clothing. She realized her dream with Baby Lulu, a leading girls clothing label that has brought beautifully designed and carefully crafted children's apparel to market for over a decade. Erin's artful skill and unfailing work ethic brought her success in missy and women's markets, but soon her irrepressible desire to make children's clothing reemerged. Unsatisfied with clothing fabrics that didn't embody her vision, Erin took inspiration from vintage tablecloths and textile fabrics that would become Baby Lulu s clothing signature. Baby Lulu applies new, trend-savvy color palettes, into fresh new clothing for girls. She then created patterns that emphasized proper fit and Baby Lulu clothing was born. Baby Lulu clothing for girls represents creativity and attention to quality and detail that don t go unnoticed; a wide and loyal consumer following has certainly developed. Baby Lulu clothing designs have expanded to girl s sleepwear, swimwear, undergarments, bedding and necklaces, as well as fabulous girl s clothing.